Harper and Rose

Searchlight created a sister lighting brand called Harper and Rose. The target audience is 21-35 year old, who shop at UK retailers both instore and online. 

 

When it came to creating the branding and packaging, I created an elegant yet not too luxurious design. We wanted to create an approachable and fun design for this brand.

 

The floral illustrations and the contrasting colour palette evoke a mature and elegant look, however it is still a joyful design for the targeted demographic.